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STBY London
In London we are based in the vibrant area of Shoreditch. Just a short walk from Liverpool Street Station, and on the brink of Hoxton. Our address: Unicorn House 221-222 Shoreditch High Street,...
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Routing Around: Working with Cisco to discover what people want technology to...
What should a router look like? That was the question STBY were recently asked by Cisco, who commissioned a project examining consumer attitudes towards the design and colour of their routers. STBY...
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Aligning propositions: How video helps Telecoms firms to match services to...
STBY have worked with this firm on a series of projects enabling them to gradually align their research and development processes around principles of design research. The latest of these saw STBY...
View ArticleGet a discount for the Creative Company Conference!
The programme of the Creative Company Conference (CCC, 14 September 2010) is now complete, and looks great for people who want to learn more about service design and design thinking. Specifically...
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Video installation at EPIC in Tokyo
Bas and Geke presented their latest video work in Tokyo, for the first time in the format of an installation. As part of the EPIC conference we showed four films that were made as part of the Belonging...
View ArticleWorld class pioneers and creative thinkers
As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of...
View ArticleThe Value of Creative Thinking
After months of intensive writing and discussing, a core group of the Dutch Creative Industries have jointly submitted an impressive proposal to the Dutch government. The proposal addresses the added...
View ArticleCreative Thinking
For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke van Dijk has written a contribution...
View ArticleLife Scapes magazine
How do people express themselves online and offline and is there a connection between the two? The Life Scapes magazine explores these questions in a visual and inspiring way. The magazine is one of...
View ArticleService Design events in The Netherlands
After the summer break the Dutch Service Design Network is picking up its activities again: The next Service Design Talks event will be on Tuesday evening 28 September (18:30 at the Amsterdam offices...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticlePresentation at Emerce E-Day
Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present a...
View ArticleObservations from EPIC
The EPIC conference has been and gone for another year, and we’ve collected some of our initial observations on the most compelling presentations from this year’s show. Two concepts stood out to us...
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Sectors
STBY is able to bring the benefits of design research to a wide range of different sectors, as the service design toolset can be adapted to the demands of any environment. This flexibility comes from...
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Visualisation Workshop at the Creative Company Conference
STBY’s Bas Raijmakers and Froukje Sleeswijk Visser both attended the Creativity Company Conference in Haarlem, The Netherlands, this month. They were there to hold a workshop on the use of...
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STBY at the 2010 Service Design Conference, Berlin
STBY are heading to Germany this October for the annual conference of the Service Design Network. The conference brings together service companies, public services, universities and Service Design...
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Testing Telekom’s Service Prototypes
One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client, using our expertise in design...
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Clients
STBY have designed research projects for an extensive list of high-profile, multinational clients, working within a wide variety of sectors. Whether we’re working with leading universities,...
View ArticleEPIC – Visual Report
This report collates some of our observations from this year’s EPIC conference in Tokyo. Examining the notions of hyper-skilling and internal ethnography, it looks at the potential implications these...
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Working with Reach to bring cross-cultural research to Cisco
STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of...
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